The Snack Town All-Stars

A playful universe of animated snack heroes designed to make healthy choices fun, musical, and unforgettable.

 
Overview
Snack Town All-Stars is a joyful, educational franchise I created to help young kids build healthier habits through music, motion, and laughter. Each character in the Snack Town universe represents a different fruit, veggie, or healthy snack — and together, they teach preschoolers about nutrition, exercise, kindness, and confidence.
I led creative direction across all aspects of the brand, from character design and story development to interactive UX and music video animation. The result is a vibrant ecosystem of bite-sized content that feels more like Saturday morning cartoons than a health lecture — and that’s exactly the point.

 
Problem
Most nutrition content for kids is either boring, preachy, or outdated. We needed to design something that genuinely competes for a child’s attention — on the same screen as their favorite entertainment.
 
Impact

• Developed a full cast of animated food characters with unique voices and backstories

• Wrote and produced original songs that turn nutrition facts into earworms

• Designed a kid-friendly visual language for cross-platform use (mobile, video, print)

• Created motion-first animations for TikTok, YouTube, and classrooms

• Sparked early enthusiasm for healthy habits without shame or “don’t eat that” messaging

 
My Role
I led all creative and production design efforts, including:

• Concept and character creation

• Scriptwriting and music video development

• Animation direction and storyboarding

• Platform-optimized design for short-form video and educational use

 
What Makes It Different
Snack Town All-Stars is one of the only children's content brands built entirely around healthy eating and physical activity. While most shows sprinkle in wellness as a side theme, Snack Town puts it front and center — without ever feeling like a lecture. Every story, song, and character is designed to normalize nutritious food, joyful movement, and self-confidence from a young age. It’s not just about what kids learn — it’s about what they love watching again and again.
 
Where It’s Going
Snack Town All-Stars continues to grow as a modular content brand, with ongoing expansions in music, games, classroom kits, and interactive experiences. We’re currently developing storylines and activities that build empathy and teamwork — one snack at a time.