Burger King x Peanuts

An interactive AR app that brought Snoopy and friends to life for kids around the world

 
Overview
Burger King partnered with Peanuts Worldwide to create an immersive digital experience for kids and families, featuring beloved characters like Snoopy, Charlie Brown, and Lucy. The mobile app—unlocked with special Peanuts books available at Burger King restaurants—used storytelling, animation, and AR to teach kids about kindness, the environment, and healthy habits. My role focused on UX design and art direction, with a unique challenge: making the entire experience work globally, without using a single word.
 
Problem
The app needed to be distributed internationally, but the client didn’t want to invest in localization or translation. That meant we had to create a completely nonverbal experience that was still intuitive, delightful, and clearly communicated educational concepts to children of all ages and backgrounds.
 
Impact
• Created a fully nonverbal, globally accessible experience
• Designed six original stories delivered through 2D and AR animation
• Taught lessons on sustainability, wellness, and empathy through visual storytelling and play
• Linked physical books to digital content, driving in-store engagement
 
My Role

I led UX and visual design across the project, including:

• Narrative UX strategy without language

• Visual systems, iconography, and interaction design

• Art direction for animation and character movement

• Prototyping and user flow testing for global usability

• Collaboration with dev teams on AR implementation

 
Process Highlights
• Designed an interface that relied on expressive animation, intuitive symbols, and gesture-based interaction
• Built a visual vocabulary—icons, color cues, character expressions—to guide users without written prompts
• Developed lightweight AR scenes with built-in story progression triggered by touch or motion
• Balanced IP protection with creative flexibility while maintaining the tone of the Peanuts brand
 
What Makes It Different
This wasn’t just a branded app—it was a fully language-free interactive world, built for global reach. Every decision—from button placement to character animations—was made with inclusivity and universality in mind. The result was a joyful, intuitive experience that required no instructions and worked anywhere in the world.
 
Where It’s Going
The app launched alongside a global book giveaway campaign and was featured in Burger King locations around the world. It successfully extended the value of the in-store experience, offered meaningful digital engagement, and proved that thoughtful UX can cross any language barrier.